The campaign was announced Jan. 6 in Frankfort.

To start strong out of the gate, Mrs. Beshear announced a $90,000 commitment from Churchill Downs and a $25,000 donation from Kroger for the new van.

“For years, the Horses and Hope program has been one of the driving forces behind the portable mammography unit that travels throughout the state offering breast cancer screenings and promoting the message that early detection saves lives,” Mrs. Beshear said. “We now have the opportunity to expand these services to screen for six additional forms of cancer, and continue our efforts to improve the health and wellness of Kentuckians throughout the Commonwealth.”

Kentucky has the highest incidence and death rates in the nation for several cancers, with an overall cancer incidence rate that is 14 percent greater than the national average. The new van will focus on educating Kentuckians about cancer prevention, and offer screenings for seven cancer types, including breast, cervical, colon, lung, prostate, skin and head/neck.

“When it comes to cancer, the people of our state suffer dearly,” said Dr. Donald Miller, director of the University of Louisville James Graham Brown Cancer Center, a part of KentuckyOne Health. “Through the First Lady’s leadership with Horses and Hope, we have been able to bring early detection about breast cancer to women throughout the state. Once we have this new van on the road, we will be able to have the same impact on so many more people, with the very achievable goal of reducing cancer deaths in Kentucky.”

“KentuckyOne has made it a priority to transform the health of the communities we serve with a special focus on vulnerable populations,” said Mark Milburn, Vice President of Oncology Services, KentuckyOne Health. “Through our partnership with the First Lady and Horses and Hope, the Kentucky Cancer Program and the University of Louisville, we have the resources available to dramatically reduce disparities in health access and enhance the health of our communities throughout the state.”

The custom-built coach will be 40 feet in length, with an exterior design featuring a Horses and Hope theme and acknowledgment of project partners. The interior will include a reception area with monitors for educational videos, patient changing rooms, a patient examination room with exam table, digital mammography equipment, space for supportive laboratory services and a passenger cab area. A motorized retractable awning on the outside of the coach will provide expanded space for patient reception, registration, and education.

Services and screenings will be delivered through the James Graham Brown Cancer Center, which has a Nationally Accredited Breast Center licensed by the American College of Radiology, KentuckyOne Health, and supported by the Kentucky Cancer Program.

“Our mission is to educate the people of Kentucky about cancer screening and prevention,” said Connie Sorrell, director of the Kentucky Cancer Program at the James Graham Brown Cancer Center. “The expansion of screenings and educational materials that will be available through this new, modern van should significantly enhance the lives of literally thousands of people throughout the Commonwealth.”

In 2008, the First Lady’s office partnered with the Kentucky Cancer Program to create Horses and Hope. The program’s mission is to increase breast cancer awareness, education, screening and treatment referral among Kentucky’s horse industry workers and their families.  

Horses and Hope has hosted several breast cancer race days at Kentucky racetracks in the past six years, reaching nearly 1 million race track and horse show fans and educating nearly 16,000 equine employees. The program has screened nearly 700 workers and detected breast cancer in two individuals, both of whom have received treatment.

For more information and donation opportunities, visit the official Horses and Hope website at http://www.horsesandhope.org/.